{"product_id":"prunotto-barolo-riserva-1974-gdpcell-cnsn","title":"Prunotto, Barolo Riserva, 1974","description":"\u003cp\u003eFifty-one years old. This Riserva was made by Beppe Colla himself, decades before the Antinori sale — when Prunotto was a tiny, fiercely classical Alba house and Beppe was widely considered one of Barolo's most rigorous traditionalists. 1974 was a modest vintage, but Riserva selection in those hands meant the longest aging, the strictest fruit cut, and only-in-the-best-years bottling. Half a century on, this is a working museum piece from a producer who no longer exists in the same form. The wine will be fragile, perfumed, and quiet — the tannins long gone, the fruit transmuted entirely into tertiary notes. Drink it tonight with reverence. No upside, just history in a glass.\u003c\/p\u003e","brand":"Private","offers":[{"title":"Default Title","offer_id":45814326001721,"sku":"NYC-[CNSN]-CNSN-GDPCELL-050726-PBR1974-ROW215-BOX 28","price":139.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0125\/1518\/0601\/files\/Prunotto-Barolo-Riserva-1974-Red-Wine-Flatiron-Wines-Spirits-New-York.jpg?v=1778338458","url":"https:\/\/nyc.flatiron-wines.com\/products\/prunotto-barolo-riserva-1974-gdpcell-cnsn","provider":"Flatiron Wines \u0026 Spirits NYC","version":"1.0","type":"link"}