The Flatiron Wines Explorers Club: Taste, Explore, Learn
Getting to know the world of wine is one of life’s great adventures. Join our wine club, and we can be your tour guide. Every month we will send you three different bottles of wine representing the very best of what the wine world has to offer.
At Flatiron, we are constantly looking for the most compelling values that are out there, often finding them in unexpected places. We want wines that taste great – first and foremost – but that also help tell the story of the incredibly fascinating and diverse world of wine that we live in today.
When you join our club, you will be delivered the three very best values that we find every month. Over the course of several months, you’ll have the opportunity to try wines from all the classical wine regions as well as some of the most far flung and hidden-away vineyards.
Why our club?
We know you have lots of wine clubs to choose from out there. Why join ours? We have 5 Es to offer you:
- Exploration. After all, that’s the name of the club! Each month you’ll get three wines that explore something we find fascinating about the world of wine. Sometimes it’s where they're from, which could be anywhere from the Canary Islands to the Italian Dolomites to the heart of Napa Valley. Sometimes it’s who made them, or how, or maybe where or with what grapes. Always, there’ll be an exploration of the wild universe of experiences wine can bring to you.
- Education. Every package will contain detailed write-ups of every wine, so that you know why we want it in our glass, including all the important background, like traditional food pairings, history, terroir and wine-making. Putting the wine you’re drinking in this context makes drinking wine far more fun and interesting! Just like when you go to Rome, it’s nice to have someone point out all the important monuments, we do the same thing for you with every bottle of wine.
- Events. Three times per year (spring, autumn and winter), we’re going to have a party at our wine store, and only wine club members are invited! These parties will feature plenty of wine to taste, nibbles and BYOB opportunities. It will be a great chance to learn even more about wine and to hang out with like-minded wine lovers.
- Exclusivity. We’re going to keep the club small. Many of the big national wine clubs have thousands of members. This limits their selections to mass-produced industrial wines (and often sharply discounted “excess production” wines that wineries are otherwise having trouble selling). We are committed to keeping our wine club small enough that we can continue to offer only the small-production, artisanal wines that have given Flatiron its great reputation
- Experience. Unlike many other wine clubs, Flatiron is a real brick and mortar wine merchant with locations on both coasts, and a team of experienced buyers scouring the world for great values. We have developed a sterling reputation for finding the very best and most interesting wines. Now you can get the benefit of our hard “work” (we love what we do!) without having to lift a finger (except for the three-pack that will arrive at your door every month!).
Flatiron Wines is widely recognized as a leading national wine retailer, consistently named as a top wine merchant in the New York Times, Wine Spectator, Food & Wines, the Financial Times and many other publications. We love the classics – like Burgundy, Bordeaux and Napa cabs – but we also love exploring the incredible diversity that the world of wine offers today. Let us be your guide to that world by joining our wine club today.