Suntory’s Haku Vodka is a minimalist expression of purity and precision, but with an unmistakable Japanese identity. Made from 100% Japanese white rice, it carries a gentle sweetness and smooth texture that sets it apart from the colder, more neutral vodkas of the West. The name “Haku” means “white,” a nod to both the rice and the sense of refined clarity the spirit delivers.

Distilled in Kagoshima and filtered through bamboo charcoal, the result is vodka with a soft, mellow finish and just a whisper of character—subtle floral notes, a touch of rice sweetness, and a mouthfeel that’s exceptionally silky. It’s clean enough for classic cocktails but has enough texture to sip neat or over a large ice cube.

Ideal for vodka drinkers who appreciate elegance over edge, or for fans of Japanese spirits looking for something versatile but rooted in place.