The red label is Bruno Giacosa's highest honor—reserved for wines of exceptional quality from only the greatest vintages. This is one of Piedmont's rarest and most celebrated bottlings. The Falletto estate, purchased by Giacosa in the early 1980s, encompasses thirteen hectares of south-facing vineyard in Serralunga d'Alba, where calcareous clay soils in an amphitheater-shaped bowl produce Barolo of extraordinary structure and longevity. Unlike Giacosa's famous négociant Barbarescos, this is estate-grown fruit from his own vines. The 2000 vintage produced rich, opulent reds with round tannins, elegant character, and strong complexity. Macerated for up to thirty days and aged in large French oak botti for over three years before bottling, the wine is now over twenty-five years old and drinking magnificently—deep, powerful, and layered with tar, dried roses, and truffle character. Built for another two decades or more.