Salers Aperitif is a unique expression of French tradition, hailing from the Auvergne region in central France. Crafted from a blend of aromatic herbs and citrus fruits, this aperitif has a distinctive herbal profile, with a natural bitterness that’s balanced by bright, refreshing citrus notes. Made using a centuries-old recipe, Salers offers a complex and invigorating experience that has long been a staple of French apéritif culture.

The taste is lively and herbal, with nuances of gentian root and other local botanicals that contribute to its bittersweet character. The citrus elements, particularly lemon and orange peel, provide a zesty freshness that complements the herbaceous flavors, creating a harmonious balance. With a slight effervescence, the aperitif is refreshing, awakening the palate and preparing it for the meal to come.

Salers Aperitif is ideal on its own, served chilled, or can be used as a base for classic cocktails like a French 75 or a spritz. Whether enjoyed as an aperitif before dinner or as a unique addition to your bar, it offers a true taste of French heritage and a refreshing start to any occasion.